Start by “Tweaking”: unlocking creativity with the SCAMPER tool

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December 17, 2025

Analogical thinking: generating breakthroughs from the familiar

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December 17, 2025

JTBD: bringing products back to the “Job” the customer needs to get done

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December 17, 2025

Job map: depicting the full process of a customer completing a job in a structured way

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December 17, 2025

Crazy 8s: unleashing eight ideas in eight minutes

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December 17, 2025

Six thinking hats: adding layers to team thinking

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December 17, 2025

Launch letter | InnoSeeker: take the risk out of innovation

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December 30, 2025

In the storm of innovation: the 2025 nobel prize in economics, creative destruction, and the,power of institutions

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December 30, 2025

Is the goal of innovation merely to reduce failure rates?

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December 30, 2025